Hello, I'm Emma
With over a decade working within the brand licensing and consumer products industry, I’ve worked for global corporations, brands, and heritage institutions in both Australia, Europe, and the UK.
I want to offer my years of insight and experience to brands and individuals who want to take the next step into the world of licensing activations and brand partnerships.
Whether you’re new to licensing or already established, I can provide sound advice on how to translate a winning concept or brand into a successful licensing programme that captives and delights your consumers and audience.
For a good idea to succeed. it needs a great plan, and this is where I can help. Utilizing my knowledge of the retail and consumer products industry, I can deliver a comprehensive licensing blueprint that meets the needs and expectations of your business and brand identify.
Some individuals need data and insights to feel informed, however, others require a more creative approach to visualize a good idea, and an even greater plan. I’ll utilize market trends, analytics, and industry insights to inform product direction; creating product ideation and concepts to support and uphold the licensing blueprint and plans.
Facilitating introductions between like-minded partners across a broad spectrum of industries, including licensees, IP rights holders, manufacturers, and retailers to successfully activate and support licensing blueprints and plans.
Whether it’s face-to-face, or virtual; pitches can be overwhelming if you don’t have the right support, or tools to project your ideas and plans. Taking audience, and licensing blueprints into consideration, I can prepare a knockout pitch that will showcase your ideas and plans in the most effective and inspiring manner.
As someone who is fluent in licensing lingo, I can work on your behalf to manage all aspects of licensing partnerships; from category planning, through to creative approvals and business reporting. Prioritizing supportive, and positive relationships with key stakeholders across brand, licensing, and retail functions to achieve outstanding results.
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