Hello, I'm Emma
I'm a seasoned brand licensing professional with over 15 years of experience developing high-impact licensing programs for global brands, cultural institutions, and leading retailers across Australia, Europe, and the UK.
I bring industry expertise from working with major players such as Hasbro, Entertainment One, King (Activision), and the Natural History Museum. From niche brand collaborations to large-scale entertainment partnerships, I specialise in transforming brand equity into compelling product collections that resonate with consumers and positively disrupt the market.
My strengths lie in crafting comprehensive licensing strategies and go-to-market plans, as well as facilitating and managing relationships between licensees, IP owners, manufacturers, and retailers to deliver measurable commercial results.
Whether you’re new to licensing or already established, I can provide sound advice on how to translate a winning concept or brand into a successful licensing programme that captives and delights your consumers and audience.
For a good idea to succeed. it needs a great plan, and this is where I can help. Utilizing my knowledge of the retail and consumer products industry, I can deliver a comprehensive licensing blueprint that meets the needs and expectations of your business and brand identify.
Some individuals need data and insights to feel informed, however, others require a more creative approach to visualize a good idea, and an even greater plan. I’ll utilize market trends, analytics, and industry insights to inform product direction; creating product ideation and concepts to support and uphold the licensing blueprint and plans.
Facilitating introductions between like-minded partners across a broad spectrum of industries, including licensees, IP rights holders, manufacturers, and retailers to successfully activate and support licensing blueprints and plans.
Whether it’s face-to-face, or virtual; pitches can be overwhelming if you don’t have the right support, or tools to project your ideas and plans. Taking audience, and licensing blueprints into consideration, I can prepare a knockout pitch that will showcase your ideas and plans in the most effective and inspiring manner.
As someone who is fluent in licensing lingo, I can work on your behalf to manage all aspects of licensing partnerships; from category planning, through to creative approvals and business reporting. Prioritizing supportive, and positive relationships with key stakeholders across brand, licensing, and retail functions to achieve outstanding results.